SEO Services Trick: Get clients high rankings with
poor keywords
by Katherine Andes
"I always look forward to Katherine's Easy Web Tips. They really DO take almost no time to get through ..."
Peter Bowerman
Author Well Fed Writer
"... she always
shares something useful ... one smart tip a week, every week." Nick Usborne Author Net Words
"Thanks, also, for all the good advice you have shared with us over the past year."
Barry Hatch Managing Director Top Carpets
South Africa
A client sent me an email solicitation he received for
search engine optimization services. He wanted to know what I thought of the
offer.
I clicked-through to the firm’s sales landing
page. It had a professionally produced video demonstrating what they did
for several of their clients.
Indeed they were successful in getting their
clients high rankings.
But wait!
I took a close look at the search terms or
keywords that the firm optimized for. I noticed they read like industry
jargon.
Then I used the free Google Ad Word
Keyword tool to see if those terms
were used in actual searches.
They weren’t. In fact the keywords the SEO
service used were hardly ever typed in by prospective consumers. Rather,
real shoppers used lay terminology.
And the SEO services firm didn’t optimize for those — probably because they would be difficult to rank for without substantive improvement to the actual website.
So, yes, the SEO services company did deliver
high rankings, but those high rankings will be worth very little to
their customers.
It is important to get the highest natural
ranking you can, but you need to do that with keywords that people use
the most and in combination with web page content improvement.
A good SEO will help you get the highest ranking
you can, while improving your website for results.
Easy Web Tip #57: When looking for search engine optimization services, make sure the SEO is helping companies rank for keyword terms that have value.
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