Copywriting for SEO • Web Content Development • (559) 589-0379

Easy Web Tips Blog Archive





Image of Weekly Easy Web Tips Sign Up Button


"I always look forward to Katherine's Easy Web Tips. They really DO take almost no time to get through ..."

Peter Bowerman
Author Well Fed Writer

"... she always
shares something useful ... one smart tip a week, every week."
Nick Usborne Author Net Words

"Let me just say again Kathy, this is good. I read a lot of newsletters and most are work just to get through. Yours is an enjoyable, informative breeze."
Michael Katz
Blue Penguin Development

"Thanks, also, for all the good advice you have shared with us over the past year."
Barry Hatch Managing Director Top Carpets
South Africa

#1 Improve your website weekly

#2 Yes, Virginia, you do need SEO

#3 Don't let your computer whiz kid get you banned from Google

#4 Don't send PPC click-throughs to your Home Page

#5 Put all your sales on your website

#6 Join just one online forum today

#7 Stop hemorrhaging leads and sales

















#33 People buy from people ... they like!

#34 Flash vs. HTML

#35 The Lure of Free Web Sites

#36 A Page a Week Widens Your Fishing Net

#37 Google & Yahoo's free local business services

#38 Add This Button Makes Linking to Your Site Easy


#39 Video Testimonials from Your Customers

#40 Making Home Page a Sales Landing Page

#41 Web Tech Developers are Clueless about Online SEO Marketing

#42 Contact Form: Make it short and sweet.

#43 Pay Per Click Ads like Direct Mail, but Cheaper / Part I

#44 Pay Per Click Ads like Direct Mail, but Cheaper / Part II

#45 Sales Pages Should Make Prospects Ache to Buy from You

#46 How to Make Home Page Better

#47 Age of Web Site is Important

#48 Improve your Website with White Space

#49 Meta Description Tag is More Important than Ever

#50 Uniqueness, USP, and Your Web Site

#51 Home Page Button: Don't leave your home page without it.

#52 Most valuable (and overlooked) source for website content

#53 One space after a period. Not two. Here's why.

#54 Web site usability testing. (Pun intended.)


#55 Custom Content for Storefront Websites


#56 Good websites take time, talent, and treasure.


#57 SEO Services Trick: Get clients high rankings with poor keywords.


#58 Claim Your Local Business Listings.

#59 Best SEO Includes Website Page Makeover

#60 Keywords Meta Tag is Irrelevant

#61 Don't Wait! Dive in to Social Media.

#62 Make Email Address Personal or Fun

#63 Online Reading Speed is 25% Slower than Print.


#64 Another SEO War Story. In Search of High Rankings.


#65 For Best Web Usability: Be a Conformist

#66 Why Professionals Should Link In to LinkedIn


#67 Manufacturers Brand Logos: To Link or Not to Link

#68 The Relationship Begins ... with Your Website Content

#69 Internet Online Marketing: Nobody knows it all.

#70 Get great backlinks and "link juice" from suppliers.


#71 Revisit, Review, and Refresh. Regularly.


#72 Web Page Headlines for Landing Pages

#73 More on Web Page Headlines for Landing Pages

#74 Sales Strategy Tip: First get your prospects to say “No.” Then go for the “Yes!”

#75 Bye-Bye Bad Broken Links

#76 Alt Tags for the Blind and SEO Revisited

#77 Think a Second Time about Joining the Better Business Bureau

#78 Easy Website Content Management Systems ... Yeah, Right!


#79 Don't Skimp in Internet Copywriting


#80 Does your text look clickable, when it's not?


#81 Close Encounters with a Spoofing Email


#82 Go to War with the Army You Have


#83 When Inconsistency Works for Search Engine Optimization (SEO)


#84 Dangers of Nickel and Diming Web Development


#85 Color Your Web Pages, E-Newsletters, and Banner Ads Like a Pro


#86 Make a Boomer's Day. Choose Larger Font Sizes.


#87 Three Proofreading Secrets for Mostly Error-Free Website Pages


#88 Web Best Practice: Embed Video Instead of Linking


#90 Rethink Saying “Welcome” on your Home Page


#91 A Picture is Worth 1000 Words. Okay, but which 1000?


#92 The Joy of Phone Support. Really!


#93 Get on Board the Social Network: Facebook


#94 Can You Write Like a Fifth Grader?

#95 SEO. A Moving Target?


#96 Put on Your Best Face


#97 Glitches and 7 Fixes: E-Commerce Storefront Website Platforms


#99 Lock the Door of Your Website


#100 Dodge Being a Google Falling Star. Pay Attention.


To see Tips 101-199 Click Here



If you would like to use my weekly Easy Web Tips for your newsletter or blog, please write me for permission, and I'll send you a bio to publish with it.

Get Easy Web Tips weekly. Short, sweet, and smart!

More business articles.