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It's foolish not to pay attention to new ways you can use the Internet to ensure the profitability of your business.
One great way, you can put the Internet to work for you is by creating sales landing pages
that appeal directly to your best prospective buyers.
This
kind of landing page is similar to a direct mail piece. It has a
specific offer with enticements for the visitor to buy or sign up now.
It also has an easy response mechanism.
What's
cool about a landing page response is that with the Internet the
response can happen very quickly. All your customer has to do is click
and boom, you have a sale or you have a new lead!
Of course, it's also easy for your customer to click away. But that won't happen if you truly have a great offer, a qualified prospect, and a well-crafted landing page.
This
landing page differs from your Home Page or any other page on your
website. In fact, your visitor may not even be able to navigate to your
website from your landing page. That's because often it's best to keep
your visitor focused on your offer, whether it's signing up for an
e-newsletter, downloading a white paper, or actually purchasing your
product.
How
do you drive visitors to your landing page? You can advertise the
landing page Web address through any of your advertising media:
broadcast, print, banner ads, etc.
A
common method is with pay per click ads. These are the paid ads you see
at the top or right side of the screen as a result of an Internet
search. Pay per click costs can be very affordable even for small
businesses as small geographic regions can be targeted.
A
furniture dealer in Anytown U.S.A. (pop. 50,000) can order pay per
click ads that only appear on the computer screens of the people
searching for furniture in his town.
Another
benefit of landing pages is that they can help you evaluate your other
media ad placements. By placing landing pages at several different Web
addresses, you can test which ads running on radio station A, radio
station B, or radio station C are bringing more traffic to your website.
With everyone from the gardener to the lawyer all using the Internet to make or research their purchases, it really makes sense to make the most of the Internet.
Copyright Katherine Andes
All Rights Reserved
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