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“I don’t want to have too many words on my page,” is something I often hear from clients.
This isn’t the right approach to take when planning a web page. You need to have a word count that’s just right to achieve your goals.
Your word count per page is guided by two specific criteria:
1. If you want the page to be found by search engines, Google strongly recommends a minimum of 250–300 words per page.
2. What is the job of the page? If it’s to communicate a sales message of some sort, then you need to have as many words as it takes to communicate your message and convince your prospect.
The problem usually isn’t with the quantity of the words, but it is usually a question of the quality and the formatting of the words.
One sentence poorly written can be excruciating to a reader. Have you ever experienced reading a sentence on website, rereading it, and reading it again? You get so frustrated you click away.
The other common problem is poor formatting. If the margins are too wide and your eyes have to track across a wide screen, even the best sentence is rendered tiresome. Or if there aren’t enough paragraph breaks, or nothing is emboldened to help with scanning.