How to Make a Home Page Better
by Katherine Andes
"I always look forward to Katherine's Easy Web Tips. They really DO take almost no time to get through ..."
Peter Bowerman
Author Well Fed Writer
"... she always
shares something useful ... one smart tip a week, every week." Nick Usborne Author Net Words
"Thanks, also, for all the good advice you have shared with us over the past year."
Barry Hatch Managing Director Top Carpets
South Africa
I looked at the home page and immediately saw that the design and content was simply too busy
with no focus.
The company provided a number of services that although
related, were distinctly different.
Some companies have so much to sell and so many
stakeholders to please that a description and link to everything is somehow
crammed onto the home page.
This can be very unattractive and a turn-off to your
visitor
Rather, design the optimum home page by determining three or four general overall
categories and have an attractive box with a brief description and link to
another page. This sub-page can then introduce the category with appropriate
sub-links.
It may be hard to tell a department head that, no, there
won’t be a unique button to his page on the home page. But stick to your guns.
It will do him and your whole company good.
Easy Web Tip #46: You can make your home page better by keeping it clean and uncluttered. That way visitors can quickly find their unique areas of interest.
