Copywriting for SEO • Web Content Development
Google Insights tool makes it super easy
to compare keywords.
by Katherine Andes
"I always look forward to Katherine's Easy Web Tips. They really DO take almost no time to get through ..."
Peter Bowerman
Author Well Fed Writer
"... she always
shares something useful ... one smart tip a week, every week." Nick Usborne Author Net Words
"Thanks, also, for all the good advice you have shared with us over the past year."
Barry Hatch Managing Director Top Carpets
South Africa
The new Google Insights for Search tool is great for comparing keyword terms.
It’s fast and very simple to understand.
For example, while developing a web page for my own business, I was weighing the difference between “web content developer” and “web content development.”
I went to the Google Insights for Search tool and typed in both of those terms.
Instantly, I could see that “web content development” was searched for more often than “web content developer.”
So I optimized the page for that term, which means I included the term in a headline, a few places in the content, and in the meta tags.
Not to say that the other term wasn’t a good one, too - I will use it as a primary keyword on another page later.
You may have a page and you’re trying to figure out whether to use: “modern bridal gowns" or "contemporary bridal gowns."
Which one do you think people use most often?
Test it yourself right now!
Go to Google Insights for Search and see which one is searched for the most.
Also note that you can search for more than two terms at a time.
Another big plus is that local companies can refine the search to see which terms are most popular in their particular geographic area.
There are other options for the tool as well. So do explore.
The Google Insights for Search tool is powerful market research, on the fly, and it’s free! Take advantage of it.
TIP OF THE WEEK: Go to Google Insights for Search to quickly compare keywords when building new pages for your website.
It’s fast and very simple to understand.
For example, while developing a web page for my own business, I was weighing the difference between “web content developer” and “web content development.”
I went to the Google Insights for Search tool and typed in both of those terms.
Instantly, I could see that “web content development” was searched for more often than “web content developer.”
So I optimized the page for that term, which means I included the term in a headline, a few places in the content, and in the meta tags.
Not to say that the other term wasn’t a good one, too - I will use it as a primary keyword on another page later.
You may have a page and you’re trying to figure out whether to use: “modern bridal gowns" or "contemporary bridal gowns."
Which one do you think people use most often?
Test it yourself right now!
Go to Google Insights for Search and see which one is searched for the most.
Also note that you can search for more than two terms at a time.
Another big plus is that local companies can refine the search to see which terms are most popular in their particular geographic area.
There are other options for the tool as well. So do explore.
The Google Insights for Search tool is powerful market research, on the fly, and it’s free! Take advantage of it.
TIP OF THE WEEK: Go to Google Insights for Search to quickly compare keywords when building new pages for your website.
