Copywriting for SEO • Web Content Development
Submit Your Copy to a Glaze Patrol
by Katherine Andes
"I always look forward to Katherine's Easy Web Tips. They really DO take almost no time to get through ..."
Peter Bowerman
Author Well Fed Writer
"... she always
shares something useful ... one smart tip a week, every week." Nick Usborne Author Net Words
"Thanks, also, for all the good advice you have shared with us over the past year."
Barry Hatch Managing Director Top Carpets
South Africa
I was about to turn the project in; but I noticed that every time I read the technical sections, my eyes glazed over.
So I took a deep breath and went back in to rework the copy.
Earlier, I had been afraid to rewrite the copy because I was a tad shy of changing my client’s wording. I was also unsure I could preserve the technical aspects if I changed it.
Of course, I was wrong. Once I rewrote the problem sections, they were easy to read and the technical aspects were much clearer.
The exercise was a good reminder to me that whenever I’m polishing a project, and I find my eyes glazing over, I need to pay attention … and not be afraid of my client!
I’ve now added a “Glaze Patrol” item to my web page checklist.
Easy Web Tip #122: When you’re writing a page with lots of complex information (About Us, History, Customer Service), be sure to execute a “glaze patrol” before publishing.
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