Copywriting for SEO • Web Content Development
Beauty is Only Skin Deep with People and with
Web Sites
by Katherine Andes
"I always look forward to Katherine's Easy Web Tips. They really DO take almost no time to get through ..."
Peter Bowerman
Author Well Fed Writer
"... she always
shares something useful ... one smart tip a week, every week." Nick Usborne Author Net Words
"Thanks, also, for all the good advice you have shared with us over the past year."
Barry Hatch Managing Director Top Carpets
South Africa
Shortly after beginning the project, the owner killed it. We had had a miscommunication, and he was upset with me. I apologized, but he just didn’t want to move forward with me anymore.
Recently, I was thinking about him and looked his company up on the web. He had a beautiful new web site. Really. Very modern, attractive.
But the site …
- Looked like every other pretty web site on the block.
- Had zip humanity or personality — not even a staff page.
- Wasn’t written well for sales — web pages need good copy writing.
- Had numerous misspellings — unprofessional.
- Formatting of text was dull.
- Testimonials were weakly presented.
- Local search engine optimization was woefully incomplete.
And I recall that the owner had a long family history in his business, which would give him credibility and color. None of that was showcased.
Easy Web Tip #124: It’s easy to think you have an effective web site if it’s pretty. But beauty is only skin deep … with people and with web sites. You need depth to outshine your competitors.
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